Competitive Advantages

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COMPETITIVE ADVANTAGES AND KEY STRENGTHS

Serba Dinamik competitive advantages and key strengths as set out below, will sustain and enlarge our customer base:

  • Ranked third among companies in Malaysia providing MRO of rotating equipment to the O&G industry with 23 years track record;
  • A growing and profitable company supported by a prudent financial track record;
  • A PETRONAS-licensed company in Malaysia;
  • Strong records in HSE and have implemented various safety and quality standards for our operations; and
  • Experienced and skilled management team.

We ranked third among companies in Malaysia providing MRO of rotating equipment to the O&G industry with 23 years track record.

According to the IMR Report, we ranked third among O&G service and equipment companies in Malaysia providing MRO of rotating equipment to the O&G, where ranking was based on consolidated revenue for FYE 2014 of PETRONAS-licensed companies with SWEC codes for maintenance of rotating equipment.

We have 23 years of track record starting with MRO and eventually incorporating IRM and EPCC services within the O&G industry. In addition to Malaysia, our provision of O&M services also extend to Indonesia, Qatar, UAE, KSA, Oman, Bahrain, India and Turkmenistan for the past three financial years.

Our customers in the past three financial years include, among others, PETRONAS Carigali Sdn Bhd, PETRONAS Carigali (Turkmenistan) Sdn Bhd, Sarawak Shell Berhad, PETRONAS Chemicals Methanol Sdn Bhd, Malaysia LNG Sdn Bhd, Sabah Shell Petroleum Company Limited, PETRONAS Methanol (Labuan) Sdn Bhd, Petrofac E&C Sdn Bhd, MB Petroleum Services L.L.C., Oman and PT Ensco Sarida, Indonesia. Some of the plant owners that we serve indirectly through our foreign business partners include Qatar Fertiliser Company, Petroleum Development Oman, Qatar Petroleum, Qatar Chemical Company Ltd and Saudi Aramco.

The following charts illustrate the strengths of our O&M services comprising MRO and IRM services based on contribution to our revenue for FYE 2013, FYE 2014 and FYE 2015:

competitive-advantages

We are a growing, profitable company supported by a prudent financial track record.

As a provider of O&M services, we have existing maintenance contracts with our major customers in Malaysia and overseas, some of whom have been dealing with us for an extended length of time ranging between 3 years and 22 years. These long-standing customer relationships provide us with stable and recurring cashflows to sustain and grow our business.

We are a PETRONAS-licensed company in Malaysia.

There are barriers to entry into the O&G industry in Malaysia due to the licensing requirements imposed by PETRONAS Malaysia. To participate in the O&G industry in Malaysia, it is mandatory that appropriate licences and registrations are obtained from PETRONAS and kept current at all times. In this respect, we have obtained the necessary licences and registration from PETRONAS to facilitate the provision of products and services to oil majors, PSC and RSC operators as well as other O&G service providers in the industry.

We have strong records in HSE and have implemented various safety and quality standards for our operations.

Strong quality standards and HSE track record are critical in the energy industry. We are committed to safety standards and procedures with the view of promoting an incident- and injury-free working environment. In this respect, our subsidiaries, Serba Dinamik and Serba Dinamik International, are accredited with OHSAS 18001:2007 Occupational Health and Safety Management System, ISO 9001:2008 Quality Management System and ISO 14001:2004 Environmental Management System for repair, maintenance, installation and commissioning of rotating equipment and related plant and provision of maintenance and services in mechanical equipment (rotating and static). OHSAS and ISO certifications independently recognise adherence to established quality and safety standards and procedures. In addition, we have also received several awards and recognition from our customers relating to our HSE management.

We have an experienced management team.

We have an experienced and skilled management team whom we believe will continue to play a key role in the success of our Group. Serba Dinamik is headed by our Group Managing Director/Group Chief Executive Officer, Dato’ Karim and our Executive Director/Deputy Chief Executive Officer, Dato’ Awang Daud, each of whom has accumulated approximately 29 years and 34 years of experience in the energy industry, respectively. Both Dato’ Karim and Dato’ Awang Daud, who are also our Non-Independent Executive Directors, are responsible for the overall management of operations, business development and implementation of the business plan. We are supported by Syed Nazim Bin Syed Faisal, our Group Chief Financial Officer, who is responsible for the financial and accounting aspects of the Group, Afandi Bin Abd Hamid, our Vice President who manages our O&M Business Unit and Ir Abdul Halim Bin Mohd Damiah, our Vice President, who manages our EPCC Business Unit. Majority of our key management team brings with them more than 10 years of relevant experience in their respective fields.